Camp Wumpus

/ 2022

In 2022, Discord returned to in-person events for PAX East, one of the largest public-facing gaming conventions in North America. Other than brand sponsorship, the company’s main presence at the convention consisted of a large booth, oodles of merch, and community panels.

As the project lead it was my mission to creatively steer the giant ship of many moving parts into a cohesive and compelling storytelling experience. For this particular event we created Camp Wumpus, an immersive and inviting community campground where any bug, big or small, could come and hang out by the campfire.

Merch Collection

Booth Design

Social Media Response

One of the best parts of designing for events is being able to see real-time feedback from people engaging with your work. Here are some screencaps from social media that make me smile.

CREDITS
Project Lead: Alina BuevichBooth Design: Amo Zhou, Alina Buevich
Graphic Design: Amo Zhou, Fiona Tran, Joyce Woo, Jackie Chen, Alina Buevich
Illustration: Kevin Dam
Video: Discord Social Team

Discord Pride

/ 2021

In 2021, the Discord marketing team wanted to create an enamel pin that would serve as the visual cornerstone for that year’s Pride month charity campaign. With 100% of the profits going to charity, I’m super proud of the fact that by the end of the campaign we raised more than $120,000 for GLSEN, a nonprofit working to end LGBT related discrimination and harassment in K-12 schools.

The main goal I had for the pin design was for the pieces to fit together like a big puzzle, emphasizing the feeling of togetherness and strength in union.

The shiny gold pin set, part of the highest reward tier

Sticker designs made as a lower-tier prize
Animation by Kevin Tang

Social media assets

Open Book

/ 2016

Open Book was an event hosted by Chronicle Books to give influencers and non-publishing industry folks a glimpse into the behind-the-scenes of how books get made. Working with the online marketing team, we designed a small art exhibit where each of the five publishing groups had one book representing their category. For the exhibit itself, the books stood on wooden plinths and all of the drafts, edits, and production materials were featured on the walls above them.

EVENT BOOKLET

Small takeaway booklet featuring interviews with book designers, company history, and general bookmaking knowledge.

PRINTED & ONline MATERIALS

Poster, signage, tags, booklet, bookmarks

Snapchat filter

Medium article banner

PHOTOS FROM THE EVENT