Friends & Family social campaigns2018
Chronicle Books has two big sale moments per year: the summer and winter Friends & Family sales. I’ve worked on all of them the past few years but I wanted to highlight 2018—the summer campaign was a great exercise in learning a new skill (simple animation using adobe after effects) and the winter campaign was a fun collaboration with paper artist, Riza Cruz.
SUMMER 2018 CAMPAIGN /
WINTER 2018 Campaign /
As the sole designer on the full-scale redesign of the company’s website, I worked with a team to refresh and simplify our online presence so that the books could shine. My duties included front-end web design, creating a new visual illustration style for the brand, and art directing photoshoots.