As the sole designer on the full-scale redesign of the company’s website, I worked with a team to refresh and simplify our online presence so that the books could shine. My duties included front-end web development and design, creating a new visual illustration style for the brand, and art directing photoshoots.
Before / After
The old website had a multitude of problems, most of which were in the back end. The main focus in terms of the new front end design was to highlight the products themselves. To add some interest to the more sparse white, and minimalist look, I developed a visual illustration language that is used throughout the site. You can see some of those drawings below.